Online Ad Spending Up 18% In 2007

Advertising spending for 2007 increased 0.6 percent compared to 2006, with Internet advertising leading the way, up 18.9 percent more than any other media category according to Nielsen.

Along with Internet advertising, other media categories that saw an in increase in 2007 were National Magazines (7.6%), Outdoor (7.2%), National Sunday Supplements (4.9%), National Cable TV (2.2%), and Spanish-Language TV (1.5%).

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